DANA INSTAN
- Timeframe
- 2025, one month
- Role
- Product Manager
- Team
- Lender, risk, engineering, design
- Company
- DANA Indonesia
Back in one monthWith 20K+ monthly active users and Rp 1B+ net revenue a month straight away.
A cash loan that had gone quiet.
DANA INSTAN lends cash straight to your bank account, repaid monthly. It had stopped. The job: bring it back fast.
What users see. A cash limit, an amount and a tenor, then money in your bank account. Terms vary by user.
Public product terms
- 1 month
from restart to live.
- 20K+
monthly active users straight away.
- Rp 1B+
net revenue a month on lending.
One month, so reuse what already works.
How the month went. Replace these three with your own steps.
Reuse the rails
Lender, KYC and repayment already ran for DANA CICIL.
Cut the scope
One amount, three tenors, one confirm screen.
Ship, then widen
Open to a small group first, widen as repayments come in.
Cash in your bank account in a few taps.
Drag to compare the paused entry point with the relaunched one.
- Pick an amount
- Choose a tenor
- Confirm
- Cash in bank account
Example screens, redrawn for this site. Not DANA's interface or data.
What moved, and what I'd change.
- 1 monthFrom paused to live
- 20K+Monthly active users at relaunch
- Rp 1B+Net revenue a month on lending
I'd set the growth plan before relaunch day, not after. The demand was already there.
DANA CICIL